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Our Story

As owners of Sasse and Bailey we formed our company Sassbai, we are committed to the wellbeing of your pet.

We pride ourselves on the relationships we have established with our customers and suppliers to continue to deliver a range of tailored food, products and accessories with your pet’s best interest at heart.

Sassbai was born from our passion and love for our pets and their well-being. We know what it means to own a pet, and want to help you show your love by providing the finest in pet care so that they can live healthy, happy lives.


Sassbai premium quality pet food and products have been developed with a unique understanding for your pet’s individual character and needs, providing reassurance that you are giving your pet the very best in nutrition and care. Our understanding and appreciation of fresh quality ingredients have been built from our experience with exporting quality meat into worldwide markets for over 10 years.

Specialising in premium pet food, Sassbai have worked closely with one of Europe’s leading manufacturers to offer their superior quality wet and dry pet food to the Australian market. Their unique recipes have been designed to create tailored nutrition solutions for both cats and dogs. With selected product lines to choose from, we ensure all our meals are packed with fresh ingredients and full of flavour.

Sassbai also features a range of boutique and eclectic accessories including bedding, leather leads, collars, harnesses, clothing and footwear. Made from real Italian leather and adorned with Swarovski crystals, our leads, collars and harnesses offer stylish and functional accessories for your pet, while our unique bedding range with patented designs create the perfect home for your beloved. 


We are always looking for new retailers to partner with so feel free to get in touch!

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